Key Functional Areas of Responsibility:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication with team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Professional Competencies:

• Passion for SEO and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivatio
• Excellent analytical, organizational, project management, and time management skills

Responsibilities:

• Extensive Keyword Research
• Extensive Competitor Research
• Reviewing & Auditing websites for SEO
• Broken Link audits
• On-Page Optimizations including (Title Tags, Meta Description, Interlinking, Outbound linking, Image Alt Tags, Image Title Tags, and Image sizes)
• Providing clients with Optimization Reports
• Providing clients with Ranking Reports
• Providing clients with Analytics Reports