Course Details

Introduction:

Innovation is a key factor for success in the marketplace. However, product introductions have mostly been incremental innovations, with dismal success rates. 'From concept to abandonment', product management is at the heart of organizational survival. The product manager is responsible for the overall health of a product, and often participates in decisions that affect changes in product positioning and design, the introduction of extensions. And much more … In short, the product manager has profit and loss responsibility for the product. This executive education program intends to walk you through the essential steps necessary to achieve this objective. 

• Develop a strategic vision for product management
• Familiarise with a variety of decision-making situations in product management 
• Gain knowledge and skills for successful product management

Methodology: 

Sessions will consist of a mixture in unequal parts, of short lectures and in-depth discussions, to facilitate achievement of programme objectives; though the case method would be the predominant pedagogical tool.

Target Audience:

An in-depth understanding of the job of the typical product manager would be useful in building a career in marketing. Thus, this programme would be of interest to those who wish to acquire a broad [and fairly deep] range of skills in product management as well those in other functional areas, who would have cause to interact with product management.