About this course
Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. In this course shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
- Introduction
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & Ecommerce
- Actionable Insights and the Big Picture
- Web analytics tools
- Making better decisions
- Summing up
- Common mistakes analysts make
- Social media analytics
- Social CRM & Analytics